Search Engine Optimisation


Search Engine Optimisation

Author: Varinder Taprial & Priya Kanwar
Format: Paperback
Language: English
ISBN: 9788122311525
Code: 7766A
Pages: 143
Price: US$ 5.00

Published: 2010
Publisher: Pustak Mahal
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This book tries to deconstruct the enigma which surrounds Search Engine Optimisation. While website owners find the topic overwhelming, most SEO experts overly abuse the ignorant to make money. Have you invested time or money in a website or a blog and yet find no visitors coming to your website/blog? The reason may be that your website or blog is not optimised for search. But don’t rush and hire the first self-proclaimed SEO expert yet. Most of the improvements or modifications that are required can be handled by you yourself or by your website developer. This book will help you with
Understanding how Search Engines work
Understanding Search Engine Optimisation
Tips and techniques to optimise Website design
Tips and techniques to optimise content
Tips for choosing an SEO company
Handy Tools available on the web
Promoting Your website or blog

About the Author(s)

Varinder Taprial & Priya Kanwar are both avid bloggers on the Internet and they share a common passion for writing. They are co-authors of the book "A Beginner’s Guide To Blogging & Making Money Online” that is published by Pustak Mahal. Varinder Taprial has also authored the fiction novel "Enemy in The Ranks". The authors can be contacted at book.eitr@gmail.com. Their official fan page on Facebook can be found at this link: http://www.facebook.com/pages/Mumbai-India/Priya-Kanwar/181246397958.

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Contents

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Introduction  

The History of Search Engines    

How Search Engines Work

Search Engine Optimisation (SEO)

SEO For Website Design

SEO for Content

Google Tips for Choosing an SEO Company

Handy Tools

Promoting Your Content  

Search Engine Marketing (SEM)

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About Pustak Mahal

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Pustak Mahal publishes an extensive range of books that are both affordable and high-quality.

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