Become A Facebook Champ


Become A Facebook Champ

Author: Aditi Jindal
Format: Paperback
Language: English
ISBN: 9788122312072
Code: 9462M
Pages: 168
Price: US$ 6.00

Published: 2011
Publisher: Pustak Mahal
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What started from a simple ‘hi’ has now turned into ‘wassup’. The machine called Social Networking is rapidly providing interactive and innovative outcome every year. Word of mouth has created awareness about this form of media not only in the minds of people but it has captured the hearts of many now. Social Networking or the popular Facebook is here to stay…

This book helps you know what social media is and what roles it plays in our present society and it’s most important element, i.e. Facebook. The first two chapters throw light on the world of social networking and its different types.

The third and fourth chapter provide you with necessary aids and tips on how you can create your profile on Facebook and make it more interesting and interactive.

The fifth chapter describes how to find friends from every sphere, right from school and college to companies and communities so that you can widen your social circle.

The sixth chapter briefs you about the process of mailing on Facebook with the help of messages and the Facebook chat.

The seventh chapter discusses the broad perspective of promoting your business or any other venture on Facebook and organising events too.

In the eighth chapter, necessary steps to activate Facebook application on your mobile are explained

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Sample Chapters


(Following is an extract of the content from the book)
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From time immemorial, communication has grown leaps and
bounds at the onset of every decade. Be it the bird serving as
a messenger, telegrams or the courier service, the change was
evident and welcomed every time. However, in recent times,
technology has driven every country, leading to innovations
every year. In today’s century, led by teens and the youth,
staying in touch with your near and dear ones is a vital aspect
of their lifestyle. It’s not just the email through which long
distance relationships can be sustained but now a whole
new world of social networking has been set up to assure
you share every moment of your life with your friends and
relatives. Advancement has taken place not only in the field
of communication but also in the sphere of social media that
has been widely accepted and acknowledged by one and all.
So, let’s start reading immediately to know what exactly social
media is, how are its various branches spread across, how has
it been able to create a hold among the masses and what is the
most widely used medium that has carved a niche for itself in
today’s tech-savvy world. Social Media – an overview
Literally speaking, the word ‘Social’ means pertaining to,
devoted or characterised by friendly companionship or
relations. When such a practice is incorporated in form of
media, its results are bound to turn remarkable. Social media,
can thus be defined as, “A form of media for social interaction
that uses highly accessible communication techniques. It
is the use of web-based and mobile technologies to turn
communication into an interactive dialogue with the people.
Hence, when we use social media as a form of marketing, it
is most effective. It generates a top of the mind awareness in
consumers as it directly interacts with them. As a result of the
influence of social media, consumers are more likely to make
buying decisions based on what they read and see in platforms
we call ‘social’ but only if presented by someone they have
trusted. Additionally, reports have shown that organisations
have been able to bring back dissatisfied customers and
stakeholders through social media channels. This is why
a purposeful and carefully designed social media strategy
has become an integral part of a well-directed and focussed
marketing plan which must be designed using new ‘authority
building’ techniques. There are several highlights of social
media due to which it has gained a mass appreciation. Some
of them have been discussed further that throw a clear light
on this medium.
Communication: This is, perhaps, the biggest advantage
of social media that you remain connected with your friends
or relatives, staying in another country, with simple tools like
chatting, e-mailing and talking over internet with the help of
downloading software lUse: In today’s world, there are more than 200 million
people surfing the internet on a daily basis for purposes that
vary from procuring information to staying connected with
your loved ones. Practically, it’s not possible for an internet
user to visit every site as their choices of opting a particular
website would depend on their interests, lifestyle and
convenience.
Reach: Undoubtedly, social media has reached in every
corner of the country (that includes even the remotest village
or district of a town) where Internet facilities are available
to some extent. Moreover, the cost of surfing the internet is
either free or almost negligible making it accessible to a large
number of people everywhere.
Flexibility: In case of other forms of media, once any
work is printed, broadcasted or aired, there are no chances
of correcting your errors/mistakes. However, in case of social
media, even if the work is published online, you always have
an option of editing it immediately, within a few minutes.
Innovation: The best part about social media websites is
that they keep you updated with any information or piece of
news that circulates across countries. In other forms of media
like print or broadcast, timeline is a barrier but not in case of
social media for they are the first to present the information
to people.
Community: This form of media also gives opportunity
to people to join various groups or communities as per their
discretion. By being a part of a certain community, they
could meet people of the same interest, build contacts for
professional and personal relations and remain updated about
the innovations and discoveries that take place in their field of
interest. Use: In today’s world, there are more than 200 million
people surfing the internet on a daily basis for purposes that
vary from procuring information to staying connected with
your loved ones. Practically, it’s not possible for an internet
user to visit every site as their choices of opting a particular
website would depend on their interests, lifestyle and
convenience.
Reach: Undoubtedly, social media has reached in every
corner of the country (that includes even the remotest village
or district of a town) where Internet facilities are available
to some extent. Moreover, the cost of surfing the internet is
either free or almost negligible making it accessible to a large
number of people everywhere.
Flexibility: In case of other forms of media, once any
work is printed, broadcasted or aired, there are no chances
of correcting your errors/mistakes. However, in case of social
media, even if the work is published online, you always have
an option of editing it immediately, within a few minutes.
Innovation: The best part about social media websites is
that they keep you updated with any information or piece of
news that circulates across countries. In other forms of media
like print or broadcast, timeline is a barrier but not in case of
social media for they are the first to present the information
to people.
Community: This form of media also gives opportunity
to people to join various groups or communities as per their
discretion. By being a part of a certain community, they
could meet people of the same interest, build contacts for
professional and personal relations and remain updated about
the innovations and discoveries that take place in their field of
interest.ike Skype. Support system: A lot of people these days use social
media as a platform to publish or promote their work through
blogging, etc., and collect reviews or critical acclaim for the
same.

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