This book teaches people how to start Blogging and earning money on the Internet. It will be helpful for those who have not yet started using the Internet as a medium of expression through Blogging and social networking, and also for those who have been Blogging but not leveraging their efforts to earn money.
Priya Kanwar is a dentist and an avid blogger who has been writing and earning on the Internet for the last three years. She has a few Blogs of her own and is a featured writer on Xomba.com where she uses the moniker “Rawnak”. She has written this book to share her acquired knowledge and experience with others. She is married to Varinder Taprial and likes to write in her maiden name.
Varinder Taprial is a retired naval officer and an Electrical engineer with a passion for computers and Internet. He loves to write, has a blog of his own and has authored a fiction book “Enemy in the Ranks” published by Pustak Mahal.
2. Starting With Email
4. Creating Your Own Blog
5. Start Blogging
6. Blogging Etiquette And Writing Tips
7. Making Sense Of Google Adsense
8. Opening An Adsense Account
9. Monetise Your Blog Using Adsense
10.Google Adsense Revenue Sharing Websites
11.Search Engine Optimisation
16.Promoting Your Blog/Content
17.Affiliate Programs And Affiliate Networks
18.Other Ways To Make Money Online
19.Scams To Be Aware Of
Social NetworkingJust like a regular social network, where individuals or organisations get connected by some type of interdependency like religion, finance, likes & dislikes, friendships, hobbies etc., the social networks on the Internet also bring together people of similar interests, activities, likes and dislikes for mutual benefit of both the parties concerned. The purpose may be as small as keeping in touch or maybe as large as networking towards achieving a financial or professional end. Unlike the contemporary social network which is constrained by regional boundaries, an online social network is not constrained by any boundaries and allows easy access to a vast group of people.
A social networking website or service allows users to create their own profile and thereafter, get in touch with old friends or acquaintances, find people with common interests. On most social networking websites, the trust is established by both the users confirming that they want to be friends with each other. Once the trust is established, the users can see each other’s updates or follow each other. There are other features like commenting, chatting and private messaging.
There are several types of social networking services, some created for mutual benefit and some for the benefits of a particular class of people, like a discussion forum on a particular subject. There are other applications for the social networking models that are known to be used for education application, dating applications and even medical applications.
Most social networking websites are region specific and their proliferation outside the region is limited as of now. However, knowing the structure of the Internet any website can jump to prominence at any time. Some of the more popular social networking websites are Facebook, MySpace, Twitter, LinkedIn, Hi5 and Orkut. Yahoo has its own network called Yahoo 360 and Google, at the time of writing this, is into the beta testing of its network Google Wave. Another development is the emergence of a social networking service, where you can start your own network and develop/grow it according to your own interest, and which is offered by a website called Ning. Even though the services started about 4-5 years back, it is only now that people have started using it to create their own niche networks. Most of these networks have similar operating philosophy, but in this chapter we will restrict ourselves to Facebook and Twitter.
Irrespective of the social network you use, you must realise the important aspect with respect to our primary aim of earning on the Internet is well served by these networks. If you write an article about the new LCD TV that you have just bought, you can straightaway share the article with all your friends on your network, thereby not only creating a back link to your original article on your Blog but also getting that initial traffic for the search engines to realise the popularity of your content. Once your page reaches a higher ranking in the search engine results, by the power of sheer logic it will keep getting more traffic. More on this will be covered in the chapter “Promoting your Blog”.
What does a social network mean? According to Wikipedia a Social Network “is a social structure made of individuals (or organisations) called “nodes,” which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.”
All through the journey of our life, we form many kinds of relationships or associations with other people. We get connected to them in different ways, e.g., in our school days, we form a bond with all our classmates, teachers, staff etc. We then move on to a college to form a bond with our college mates and professors, there are also family members (immediate and far relatives) who are a part of our life, then there are business contacts and associates in the course of our professional life. We also form new friends and acquaintances during our many journeys to and fro from place to place. So, how does one relate to so many people? How can one keep in touch with what is going on in the other person’s life? Is it humanly possible to keep updated on each and every person’s life?
Well, in the olden days, years before the computer technology came into being, people wrote letters or sent cards to keep in touch with family and friends, but they could manage to do so only with those people who were really close to them, mostly relatives and close friends. It took a lot of effort and energy to keep in touch, back in those days. After the invention of the telephone, thanks to Graham Bell, keeping in touch got a little simpler. One could call up the person and talk to them in real time. Distances began to close in.
The computer technology helped in bridging gaps and distances between people all over the world with the introduction of the e-mail facility. It was fast, effective and could be sent to anyone in the world all around the globe. All this became possible due to the advanced communication systems equipped with increased data carrying capacity. Wireless communication came into existence soon and mobile phones made it possible to connect to anyone, anywhere by calling direct and the SMS texting system enabled people to send short telegraph like messages via their cellphones, in an instant, which was also very cheap. People could now communicate with each other from anywhere in the world and be in touch at a much lower cost as compared to previously used STDs, ISDs or Trunk Dialling telecommunication systems.
The Internet technology added its own benefits, in addition to the e-mails, chat, instant messaging, video chats etc., by introducing websites that were made for the specific purpose of socially interacting with friends and family. They also facilitated contact with long lost acquaintances and friends. The sites facilitating such interactions are called Social Networking Websites.
What are Social Networking Sites (SNS)?
Social Networking Sites (SNS) are those sites which provide required software and a platform to create online communities of people based on the social interaction. Such web-based social networking services enable people (users) to create an online profile for themselves and then share it with the other members of that Social Networking Site. The website also provides for different means by which the members can communicate with each other. These means may include chat rooms, instant messaging, e-mail or private messaging within the website, Blogs, notes, file sharing, groups, videos, forums and more.
In the early days, the lack of privacy on such websites was a cause of concern, due to which people refrained from using the services of such websites. But as time passed by, the security and the control of the user over his/her privacy improved and these days most websites allow users to define their own privacy settings as to whether they want their information to be private, public or limited. Many websites enforce both users to confirm their friendship before they gain access to each other’s profile information. Websites which do not have such a system of confirmation in place, will still give the members control over how much of their information is available to other members of the website.
Social Networking websites have their own followers and people may use it for keeping in touch with friends and family, looking for a job, maintaining professional contacts, dating, finding like-minded people, marketing their products and a large number of other personal or professional reasons.
The Origins of Social Networking Sites
SixDegrees.com was one of the first Social Networking Websites started in 1997. The website allowed members to create their personal profile and share it with others. It also allowed members to make list of their friends, whom they would want to be in touch with. A couple of years later Livejournal made its foray into the Social Networking arena. They took the concept a step forward by allowing users to display the list of friends on their profile page. Such innovation and improvements led to the development of Social Networking Websites, as we see them today. Friendster and Ryze were other early Networking services followed by MySpace in 2003. MySpace initially did not allow underage people to join the website and did not make an impact till 2004, when they changed their policies and allowed teenagers to join. Thereafter, the website took a leap towards popularity and became a fad amongst one and all. Later, Facebook came into the picture and stole the imagination of millions of people worldwide and is the undisputed leader amongst Social Networking Websites today. Twitter, the micro-Blogging service has also joined the race and has become very popular all over the world.
Social Networks Online Today
There are many Social Networking Websites that have stood the test of time and continue to flourish, even as new ones join them. Facebook boasts of more than 300 million users worldwide and is still growing. Following is a list of Social Networking Sites that you may find useful.
Windows Live Spaces
For a more extensive list of social networking sites visit: http://en.wikipedia.org/wiki/List_of_social_networking_websites